Our private label program was not created as a marketing initiative. It was developed in response to recurring operational failures observed in the field.
We identified a clear pattern. When automated single point lubricators were installed or serviced by unauthorised or insufficiently trained personnel, fundamental procedures were not followed.
Some of the issues observed included:
- Incorrect grease types being applied
- Grease lines not properly bled
- Batteries not installed at all
- Batteries fitted with insulation packaging left in place
- Hundreds of uncertified lithium batteries deployed across a single mine site, creating significant fire and safety risk
These were not complex technical failures. They were breaches of basic procedural requirements. The consequences included lubrication failure, unplanned equipment downtime, and exposure to serious fire and safety risk. In every case, detailed investigation confirmed the underlying cause was the absence of defined service ownership and accountability.
Compounding the issue, maintenance teams referred to the lubricator by brand name, but when service personnel changed, knowledge of who originally installed or maintained the unit often disappeared. Accountability was lost. Support became fragmented. Risk increased.
Our private label model was designed to resolve this.
Benefits of Branding
Our private label program combines Hornche’s proven manufacturing capability with our structured operational, logistics, and partner support framework. Hornche designs and manufactures the Easylube® single point automatic lubrication products. We manage supply coordination, logistics, onboarding, and ongoing partner enablement
Through private labelling, partners clearly identify ownership and service responsibility on every installed unit. Each lubricator carries the servicing partner’s brand, reinforcing accountability, preserving maintenance continuity, and strengthening long term customer relationships.
This integrated approach enables distributors, OEM partners, equipment manufacturers, and resellers to bring high quality lubrication solutions to market under their own brand, without the cost, complexity, or risk associated with in house manufacturing or logistics.
You benefit from:
- A streamlined path to market
- Reduced operational overhead
- Clear service accountability in the field
- Stronger customer retention
- Proven, field tested technology
- A dedicated partner enablement framework
Private labelling is not simply branding. It places our partners in control, ensuring safe, reliable lubrication solutions supported by long term service integrity.
SOME
FEATURES
Private Labelling
Includes:
- Drive Units
- Cartridges
- Software
- Documentation
- Packaging
With extremely low minimum order quantities, volume-based pricing incentives, and flexible branding options, both established distributors and growing solution providers can scale at their own pace while retaining full control over positioning, services, and market approach.